ANA Talks With Josh Ingram: How Employee Engagement Supercharges Company Value
Every organization can use their brand to drive awareness & retention through engaged Gen Z & Millennial talent
Marketers ignore employee relations and communications at their own peril, as the rank and file provide the glue to make sure the entire company is on the same page and people are working toward the same goals and objectives.
Side-hustles are here to stay
Two-way feedback rules all
Employees are your creators
Josh Ingram, founder and principal of marketing consultancy Most Wanted Co., says there are several steps marketers can take to create a more unified workplace and establish an esprit de corps through the organization - especially by engaging Gen Z & Millennials.
Ingram joins host Matthew Schwartz to discuss why it's crucial that employees feel that they can be themselves at work, how employers can tap into their workers' side hustles, and the benefits of both mentoring and reverse-mentoring.
The Champions of Growth Podcast airs Wednesdays at 2PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
The full interview is accessible on the ANA's microsite:
https://www.ana.net/miccontent/show/id/pod-2023-09-growthc-ingram-employee-relations